BOAT UNLISTED SHARES(IMAGINE MARKETING)
Traded Price
₹910.00
Block Requirement
100QTY
Asset Overview & Intelligence
Imagine Marketing Limited, popularly known by its flagship brand boAt, is India's leading consumer-tech and lifestyle electronics company. Founded in 2013 by Aman Gupta and Sameer Mehta, the Mumbai-based firm specializes in stylish, youth-centric audio products and wearables.
Company Description
Market Position: boAt is the #1 brand for truly wireless earwear in India and ranks second in the domestic smartwatch segment.
Business Model: Operates as a "digital-first" brand, with approximately 85% of sales driven through online marketplaces like Amazon and Flipkart.
Product Range: Includes wireless earbuds (Airdopes), headphones (Rockerz), Bluetooth speakers (Stone), smartwatches, and mobile accessories.
Key Growth: The company refiled its Draft Red Herring Prospectus (DRHP) in April 2025, aiming for an IPO to raise between ₹1,000–₹2,000 crore.
Company Description
Market Position: boAt is the #1 brand for truly wireless earwear in India and ranks second in the domestic smartwatch segment.
Business Model: Operates as a "digital-first" brand, with approximately 85% of sales driven through online marketplaces like Amazon and Flipkart.
Product Range: Includes wireless earbuds (Airdopes), headphones (Rockerz), Bluetooth speakers (Stone), smartwatches, and mobile accessories.
Key Growth: The company refiled its Draft Red Herring Prospectus (DRHP) in April 2025, aiming for an IPO to raise between ₹1,000–₹2,000 crore.